Representing Aftermarket Products TO THE GLOBAL pOWERSPORTS INDUSTRy

Meet the owner

JJ Handfield

Hello, I am JJ Handfield and I have been in the Powersports industry since 1970.

Introduction and sales of products to new markets is my specialty.  Having worked

for Bel-Ray Company since the beginning of their consumer division in 1970, I

have developed an extensive network of contacts throughout North America,
Europe, Asia and Australia.  With the extensive distribution network that I

developed, Bel-Ray grew to become a major player in the North American

powersports industry.  I also had the opportunity to assist in developing the

international market for Bel-Ray, giving me the contacts that I have maintained

around the world.  In 2010, I left Bel-Ray and joined Spectro Oils of America.  This

move allowed me to develop additional contacts in Europe and Australia as well as

face to face contact with old and new South American Distributors.  Now it is time to

take all the experience, contacts and knowledge of the Powersports industry and put

them to work for you.  I offer an extensive knowledge of both the Metric and V-Twin markets, having worked in both market segments for many years.  With numerous contacts in Powersports media, I can advise on the who, what and where of marketing and I excel at trade shows. Domestic or Global, I have the knowledge and the drive to make your presence known in the Powersports market.     Office:+1 352.729.4148  Mobile:+1 732.616.9633 

4550 Claire Rose Ct. Mount Dora FL 32757